Google Analytics
Every time someone visits your web site, you can learn a little bit more about your customers and their needs by collecting data on the user actions on the site. Using this information to improve your on-line presence and business activities leads to better communication with your customers and a more effective, profitable business. That is the benefit of web analytics.
Google Analytics is the most popular web analytics provider today. At Analytic-OR, we believe that Google Analytics, or any other web analytics package, should not be an add-on to a website. The entire web site should be designed with web analytics in mind. As a business investment, you need to be able to track the success of your web site.
Many websites today have Google Analytics. However, very few website owners have properly set up Google Analytics to measure their website effectiveness. Simply measuring the basic metrics, such as hits, visitors or bounce rate, is not a good use of Analytics. To be used properly, at a minimum, Google Analytics (and your website itself) must be able to:
- Distinguish a successful interaction on your site from a non-successful interaction.
- Segment potential clients from casual visitors.
- Provide information on which parts of your website are meeting your goals and which parts are not.
If you have never made a business decision based on your Google Analytics measures, then your Google Analytics is not set up properly.
Our web analytics team will:
- refine your website in support of your business goals
- determine your Key Effectiveness Indicators
- improve your online marketing effectiveness
- find areas of your website that can be improved
- measure your website return on investment
- help you understand your site performance
- provide ongoing monitoring and analysis
At Analytic-OR, our Google Analytics Certified Analysts are a key component of our web teams, and are what sets us apart from the other companies.
Download our handout on the Analytic-OR approach to Web Analytics
Also, check out our web design and search engine optimization services.
Contact us to see how we can put our experience to work for you.
